Britpop Lager By Alex James

Britpop Lager is a modern English lager brewed with precision and character, delivering crisp refreshment, subtle malt sweetness and a clean, refreshing finish. It’s made for easy enjoyment, shared moments and proper cold pours.

I’ve always been drawn to flavour, craft and things that bring people together without overcomplicating it. After my time as the bassist in Blur, that curiosity led me from food and cheese in the Cotswolds into drinks, where Britpop Lager became a natural next step.

It’s brewed as a modern English lager with a focus on balance, drinkability and character. Working with quality malted barley and carefully selected hops, the goal was to create something crisp and refreshing, but still with personality.

The result is a clean, well structured lager with gentle malt sweetness, light hop character and a smooth, refreshing finish. It’s made to be cold, straightforward and reliably good in any setting.

Britpop Lager is built for easy moments and good company. Pubs, gigs, barbecues, late afternoons and everything in between. It’s all about flavour, refreshment and keeping things simple, in the best possible way.